Our magazines: great content, great conversions

Our online magazines are the driving force for retailers and brands. It’s where readers get inspired by new products, the latest trends or in-depth coverage.

And what’s more: readers can look up more detailed information about these products in our productdatabase Niwzi. These products are always up-to-date with the information brands provide us.

Our goal is easy: connecting readers with stores and brands.


Breaking news, a major announcement during a fair or press gathering, or something we picked up on the internet. News has many different faces.

Our editorial team writes thought provoking pieces, reports about emerging trends and unique product launches, and gives advice when you’re planning to buy new electronics for home, kitchen gear or decoration and design items.

We visit a lot of fairs and press days. From Batibouw to Ambiente, from Light+Building to Interieur, to name a few. We interview experts and spokespeople from major brands.



A lot of our readers are the first in their circle of friends and family to try, buy, and advise on new electronics for home and kitchen gear.

They visit our online magazines regularly for thrustworthy opinions and recommendations on products and trends.

Product Database

Our extensive product database Niwzi ties everything together. When we cover a product or announcement on one of our magazines, we include a link to the product sheet on Niwzi.

On Niwzi, the the reader can continue his of her search for a certain product, compare with other products, see extended specs, photos and videos, and check out where that product can be bought in stores.