Our magazines: great content, great conversions

Our online magazines are the driving force for retailers and brands. It’s where readers get inspired by new products, the latest trends or in-depth coverage.

And what’s more: readers can look up more detailed information about these products in our productdatabase Niwzi. These products are always up-to-date with the information brands provide us.

Our goal is easy: connecting readers with stores and brands.


Breaking news, a major announcement during a fair or press gathering, or something we picked up on the internet. News has many different faces.

Our editorial team writes thought provoking pieces, reports about emerging trends and unique product launches, and gives advice when you’re planning to buy new electronics for home, kitchen gear or decoration and design items.

We visit a lot of fairs and press days. From Batibouw to Ambiente, from Light+Building to Interieur, to name a few. We interview experts and spokespeople from major brands.



A lot of our readers are the first in their circle of friends and family to try, buy, and advise on new electronics for home and kitchen gear.

They regularly visit our online magazines for recommendations, tips and advice about these products.

Product Database

Our extensive product database Niwzi is the heart of our operation. When we discover a product we try to dedicate an article to it by writing about it in our online magazines. We also include a link to the product sheet on Niwzi, our market place.

Niwzi is the place where a consumer can find all products. They can read product information, see similar products, compare products with each other, view images of the product, see stock and much more.